Castrol Loyalty System - Intelligenes

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Castrol Loyalty System

BP – British Petroleum

Web Application

August 2009

The Castrol Rewards Management System has been successfully operating sicne July 2008. RMS automates the processes of rewards management, sales recording and redemption for the Castrol Champion campaign of Castrol Pakistan. The campaign is targeted towards the retailers and wholesellers. It is aimed at initiating a loyalty program for them through which they can earn points against the sales. In turn they can also redeem these points against the rewards. This whole system with an integrated module for call centre support has been developed in the implemented solution.